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Carmen Gonzalez

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News Item

Tweets Express Disappointment That iPad Can't Replace iPhone

Yet, in 50,000 Tweets Analyzed by Attensity, 87% Indicate Intent to Purchase

Attensity Group has issued its analysis of public reaction in Twitter to the release of the Apple iPad.

This analysis follows Attensity's previous report on sentiment around the iPad after its official launch announcement in late January.

Over the weekend of April 3-4, Attensity evaluated the sentiment of 50,000 discussion-oriented messages, or "tweets," on the iPad using Attensity Analyze for VOC, part of Attensity's semantic analysis application suite.

Seventy-three percent of the tweets expressed positive sentiment toward the iPad. The features that apparently make people happiest are the iPad's screen quality, keyboard and, especially, its varied applications. Oddly, 26 percent of tweets indicated hope that the iPad could potentially replace the iPhone.

Conversely, the biggest disappointment with the iPad is that it is not an iPhone replacement device (26 percent). Negative sentiment also centers on the lack of support for Adobe® Flash, application pricing, and the iPad's synchronization speed.

Yet, despite this negative sentiment, 87 percent of tweets on the iPad expressed a clear intent to purchase the device.

Read the full analysis on the web site, along with other examples from Attensity of trend analysis in social media.

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.